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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A service team manages their field technicians in Salesforce CRM connected to Marketing Cloud.
Once an appointment with a contact is scheduled for the technician through CRM, a notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent, the "Confirmation Sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the Contact.
What solution would a consultant recommend to address this use case?

A) Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM records.
B) Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM records.
C) Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM records.
D) Configure journey with API Event entry source; Process Builder to trigger event; use Journey Builder activities to send notification and update CRM records.

2. A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails. What functionality could be used to accomplish this?

A) Recent Email Send Report
B) Tracking Extract
C) Send Log
D) Data Views

3. A consultant is reviewing Email Studio performance after a large campaign. Open rates remain stable, but click-through rates decline significantly over several months despite consistent audience size. What should the consultant investigate first?

A) Marketing Cloud license utilization.
B) Sender Authentication Package configuration.
C) Content relevance and call-to-action effectiveness.
D) Contact Builder relationship cardinality.

4. Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use the Ad Campaign Activity?

A) Advertising Studio
B) Interaction Studio
C) Audience Studio
D) Social Studio

5. A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible. What should a consultant recommend to meet this criteria?

A) Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
B) Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
C) Sync all custom objects to Marketing Cloud and recreate the reports for sending.
D) Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.

Solutions: