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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Which is true about Marketing Cloud Account Engagement API limits

A) Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
B) Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
C) No limits at all
D) All editions have 10 000 API limit

2. LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A) Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
B) Immediately send prospects the resubscribe email template.
C) Move the unsubscribe link to the header of the email instead of the footer.
D) Enable two-click unsubscribe in Marketing Cloud Account Engagement.

3. LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A) Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
B) Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
C) Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
D) Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.

4. Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?

A) Import all prospect data and create a suppression list.
B) Import only the list of mailable prospects in Marketing Cloud Account Engagement.
C) Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
D) Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.

5. LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A) Create new content for the paid search ads that direct to the home page.
B) Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
C) Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
D) Place additional navigation on the LenoxSoft home page.

Solutions: