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The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Security and Data Governance | 12% | - Manage API key security and OAuth flows - Configure data privacy and compliance settings - Implement role-based access controls - Apply data retention policies |
| Topic 2: Marketing Cloud APIs | 20% | - Work with API endpoints for data operations - Create and manage API integrations - Implement API authentication methods - Utilize REST and SOAP APIs for integrations |
| Topic 3: AMPscript and Server-Side JavaScript | 23% | - Write AMPscript for email content personalization - Debug and troubleshoot AMPscript and SSJS code - Write Server-Side JavaScript for custom functionality - Implement AMPscript in email, CloudPages, and landing pages - Use AMPscript functions for data manipulation |
| Topic 4: Data Modeling | 16% | - Utilize Data Views for data access - Implement data relationships (one-to-one, one-to-many) - Define contact data structure and contact key - Design and implement data models using Data Extensions - Implement data import and export processes |
| Topic 5: Contact Handling | 14% | - Use contact model concepts effectively - Manage contact attributes and data - Handle contact identity resolution - Implement contact segmentation and filtering |
| Topic 6: Platform Architecture | 15% | - Design solutions using Journey Builder - Create and manage CloudPages - Configure and use Query Activities - Implement triggered send architectures - Build automations in Automation Studio |
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