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WGU VPC2Data-Driven Decision MakingC207 Sample Questions:

1. Research data indicate 95% confidence in a study in which subjects who were shown a product advertisement exhibited brand awareness compared to a control group who did not see the advertisement.
What can be concluded from this study?

A) Five percent of the subjects did not like the advertisement.
B) The advertisement was effective in increasing sales.
C) The advertisement was effective in building brand awareness.
D) Ninety-five percent of the subjects liked the brand.

2. A company runs a regression analysis to determine sales based on advertising expenditures, which can be shown in a linear equation as y = 2x + 25,000. The company plans to spend $20,000 on advertising.
Which sales figure should the company expect to generate based on the given equation?

A) $40,000
B) $65,000
C) $75,000
D) $50,000

3. How does a balanced scorecard (BSC) differ from a key performance indicator (KPI)?

A) A KPI aligns with just one aspect of an organization's success, whereas a BSC allows managers to view performance in several areas.
B) A BSC and a KPI are identical except that a BSC is a measurement of metrics over time, and a KPI is a snapshot of success at one point in time.
C) A BSC and a KPI are identical except that a BSC is used in business settings, and a KPI is used exclusively by governmental agencies.
D) A BSC aligns with just one aspect of an organization's success, whereas a KPI allows managers to simultaneously view performance in several areas.

4. Which element is associated with control charts?

A) Correlation
B) Hypothesis testing
C) Reliability index
D) Upper and lower limits

5. How do analytics help an organization?

A) They increase employees' use of information systems.
B) They assist with investment management.
C) They develop fact-based strategies.
D) They use data to persuade consumers.

Solutions: