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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) The apps are ranked different priorities.
B) The apps use different delivery methods.
C) The apps support different IDs.
D) The apps receive data via different win frequencies.
E) You cannot create a single campaign to deliver to multiple app partners.

2. Which of the following is a reason to review and update a taxonomy?

A) The Category Value Assessment has been requested and addressed.
B) It has been a month since the last audit was conducted.
C) Taxonomy permissioning has been activated.
D) There are too many categories in the taxonomy and it is hard to find the right data.

3. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A) 8
B) 4
C) 3
D) 6

4. Describe the features of an Audience Injection App that uses SDT.

A) The client shares the audience with you. This will generate an email notification that includes the audience composition.
B) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
C) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
D) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.

5. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Audience Usage Report
B) Buyer Exchange Report
C) Audience Discovery Report
D) Media Discovery Report
E) Funnel Analysis Report
F) Campaign Activity Report

Solutions: