MCC-201 Revolutionary Guide To Exam Salesforce Dumps
MCC-201 Free Study Guide! with New Update 157 Exam Questions
To prepare for the Salesforce MCC-201 Certification Exam, candidates should have experience working with Salesforce Sales Cloud or Service Cloud and Marketing Cloud. They should also have a strong understanding of data management and synchronization between Sales Cloud and Marketing Cloud. Salesforce offers various training resources, including self-paced online courses, instructor-led classes, and study guides, to help candidates prepare for the exam. Successful candidates will receive a digital badge and a certificate that they can add to their LinkedIn profile or resume, which can help them stand out to potential employers. Overall, the Salesforce MCC-201 Certification Exam is a valuable credential for professionals who want to demonstrate their expertise in Marketing Cloud Connect and advance their careers in the field of Salesforce Marketing Cloud.
Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification Exam is a highly sought-after certification for professionals seeking a career in the marketing cloud industry. Marketing Cloud Connect Essentials certification validates the knowledge and skills required to implement and manage Marketing Cloud Connect, which enables seamless integration between Salesforce and Marketing Cloud. Marketing Cloud Connect Essentials certification exam is designed to test the candidate's expertise in Marketing Cloud Connect, including synchronization, integration, and data management.
NEW QUESTION # 90
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?
- A. Create data validation rules for the integrated user in Sales Cloud.
- B. Create a Salesforce Data Extension for the user to select during a Guided Send.
- C. Add custom links to the page layouts in Marketing Cloud
- D. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
Answer: B
NEW QUESTION # 91
Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?
- A. Implement two separate Marketing Cloud instances.
- B. Create one or more additional business units for testing.
- C. Use Subscriber Filter per business unit to filter production from test data.
- D. Ensure test sends are done from data extensions with attribute 'Is Testing1.
Answer: A
NEW QUESTION # 92
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%vawp%%
- B. %%view_as_webpage%%
- C. %%view_online%%
- D. %%view_email_url%%
Answer: B
NEW QUESTION # 93
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?
- A. Use the WSProxy via SSJS to deploy the email after capturing form data.
- B. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
- C. Use a Triggered Send Data Extension to capture form data and deploy the email.
- D. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
Answer: C
NEW QUESTION # 94
Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a dally on an SFTP.
Which three questions are relevant to determining a solution?
Choose 3 answers
- A. Is the data file a delta or a historical file?
- B. Will the file have more than 5,000 rows?
- C. Will the data file be placed on the SFTP at the same time daily?
- D. Does the data extension have a data relationship?
- E. Does someone need to be notified if an error happens on import?
Answer: A,C,E
NEW QUESTION # 95
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
- B. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- C. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
- D. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
Answer: D
NEW QUESTION # 96
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend'
- A. Create an auto-suppression list populated with subscriber keys.
- B. Create an exclusion list with the known email addresses.
- C. Create an auto-suppression list populated with the known email addresses.
- D. Populate a list using a query to exclude the subscriber key.
Answer: C
NEW QUESTION # 97
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?
- A. Event Data from the Entry Event in Journey Builder
- B. All Subscribers, since these are synchronized in real time
- C. Synchronized Data Extensions with a filter
- D. Import from Salesforce Report in Automation Studio
Answer: C
NEW QUESTION # 98
The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO's existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.
Which consideration warrants the creation of a separate Business Unit for Corporate Apparel's instance of Marketing Cloud?
- A. Sending from a separate IP Address and Domain
- B. Managing Unsubscribes for the Corporate Apparel Division only
- C. Using different From Name and Email Address settings
- D. Brand guidelines for Corporate Apparel is different from NTO
Answer: B
NEW QUESTION # 99
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?
- A. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
- B. Subscribers with a status of 'Held' should be re-enabled by contacting support.
- C. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
- D. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
Answer: A
Explanation:
To move subscribers who have a status of 'Held' back to 'Active', NTO should extract those subscribers using a tracking extract or a data extract activity in automation studio, then import those subscribers as 'Active' using an import activity or file transfer activity in automation studio or an import wizard in email studio. This process will overwrite their status in all subscribers list and allow them to receive emails again. Contact Builder cannot mass update subscriber status in all subscribers list. Subscribers with a status of 'Held' cannot be re-enabled by contacting support unless there is a technical issue on Marketing Cloud's side that caused them to be held incorrectly. A SQL query cannot change subscriber status in all subscribers list directly. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_held_status.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_import_subscribers.htm&type=5
NEW QUESTION # 100
A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?
- A. Inject the subscriber into a Journey.
- B. Use the Transactional Messaging API.
- C. Execute a Triggered Emails Interaction.
- D. Use a User-Initiated Emails Interaction.
Answer: B
Explanation:
The Transactional Messaging API can be used to send email to customers who log in for the first time on a new IP. The Transactional Messaging API allows for fast and reliable delivery of transactional messages, such as password resets, order confirmations, or account alerts. The message can include information related to the login IP by using personalization strings or AMPscript variables. Reference: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-api.html https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-personalization.html
NEW QUESTION # 101
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
- A. A random data extension can be updated with a filter activity.
- B. A filtered data extension can be populated with a filter activity.
- C. A data extension can be updated using a query activity.
- D. A data filter can be automated with a filter activity.
Answer: A,D
NEW QUESTION # 102
A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns
What method should be used
- A. Dynamic content via the Dynamic content wizard
- B. AMPScript a single LookupOrderRows function
- C. AMPScript a single lookup function
- D. Server side JavaScript a single LookupOrderedRows function
Answer: B
NEW QUESTION # 103
Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- B. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- C. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Answer: C
NEW QUESTION # 104
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?
- A. [email protected]
- B. [email protected]
- C. [email protected]
- D. A [email protected]
Answer: C
NEW QUESTION # 105
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
- A. Data Retrieves on the Send Object
- B. Event Notification Service
- C. Platform Events API
- D. Data View Export with every send
Answer: D
Explanation:
To get real-time updates on transactional email metrics, such as Sent and Not Sent, Northern Trail Outfitters should use Event Notification Service. Event Notification Service is a feature that allows marketers to receive real-time notifications of email tracking events via webhooks or APIs. Event Notification Service can help marketers monitor and troubleshoot transactional email sends and ensure compliance with legal obligations. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_event_notification_service.htm&type=5
NEW QUESTION # 106
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
- A. Remove existing user mappings, attribute mappings, and tracking subscriptions.
- B. Update query activities that reference the synchronized data extensions.
- C. Configure Multi-Org settings to account for two production instances in Setup.
- D. Rename and delete sandbox synchronized data extensions before connecting.
Answer: C
NEW QUESTION # 107
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2
- A. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
- B. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
- C. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
- D. Share Sales Cloud user licenses across Marketing Cloud users
Answer: B,D
NEW QUESTION # 108
A company collects subscriptions on its website. It does the following:
* Compiles that subscription list in a database in the website Content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?
- A. File Transfer, Import, Measures, Sends
- B. File Transfer, Import, Query, Sends
- C. File Transfer, Data Extract, Filters, Sends
- D. File Transfer, Query, Measures, Sends
Answer: B
NEW QUESTION # 109
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended'
- A. Create a new data extension and link it to the other data extensions.
- B. Create a new data extension and link It as a new population.
- C. Create new Salesforce data extension and link it to the other data extensions.
- D. Create additional attribute fields in the main contact data extension.
Answer: A
NEW QUESTION # 110
Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect. The sends have a status of failed.
What shouifl the consultant do to diagnose tne Issue?
- A. Manually clear the OAuth token to refresh the connection.
- B. Review Apex Jobs within Set Up in Sales Cloud.
- C. Change the connection option to Scope by User.
- D. Ensure the System User is assigned the Standard User Profile.
Answer: A
Explanation:
To diagnose the issue of failed Salesforce Triggered Sends, the consultant should ensure the System User is assigned the Standard User Profile. The System User is a user account that Marketing Cloud Connect uses to communicate with Sales Cloud. The System User needs to have the Standard User Profile or a custom profile with similar permissions to enable Salesforce Triggered Sends. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_troubleshoot_marketing_cloud_connect_configuration_issues.htm&type=5
NEW QUESTION # 111
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers
- A. AMPscript
- B. Personalization Strings
- C. Dynamic Content
- D. External Content
Answer: B,C
NEW QUESTION # 112
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance.
Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts7
- A. Query Activity
- B. Verification Activity
- C. Stop Activity
- D. Script Activity
Answer: B
NEW QUESTION # 113
A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose 2 answers
- A. Use Data Filters to segment data to output a Sendable Data Extension
- B. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
- C. Use Query Activities to create a Sendable Synchronized Data Extension.
- D. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
Answer: B,D
NEW QUESTION # 114
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