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This learning path is entitled “Analyze Insights in Dynamics 365 Marketing”. It will give the individuals hands-on experience in a number of tasks, including the following:
Microsoft also offers the official instructor-led course – MB-220T00-A: Microsoft Dynamics 365 Marketing. This is a paid training designed for the IT professionals who aspire to gain knowledge and skills in leveraging Dynamics 365 for Marketing. The course tackles the marketing application configuration necessary for business growth. It will also review marketing forms & pages, lead management, segmentation, as well as email marketing messages.
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The course is known as “Manage Events in Dynamics 365 Marketing”. To complete it, the students must have prior knowledge of navigation in Dynamics 365 and marketing concepts. This learning path helps the candidates gain an understanding of the tasks listed below:
Test MB-220 is related to a job-role-based certification, the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate. The certificate allows an earner to gain intermediate expertise on concepts like marketing application configuration, managing segments and lists, creating & managing marketing emails, and many others that are part of the day-to-day operations of a consultant or developer. By explaining every bit of Dynamics 365 model-driven applications and data-modeling principles, it makes the certification holder capable to perform the key operations perfectly.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
| Section | Weight | Objectives |
|---|---|---|
| Set up Marketing Forms and Pages | 15-20% | - Configure form and page elements - Implement progressive profiling - Create and publish marketing forms - Create and publish marketing pages |
| Create and Manage Customer Journeys | 15-20% | - Set up branching and conditions - Configure journey tiles and triggers - Analyze journey performance - Design and create customer journeys |
| Create and Manage Marketing Emails | 15-20% | - Preview, test, and validate emails - Design and create marketing emails - Implement email Personalization and dynamic content - Configure email settings and delivery |
| Manage Segments and Target Audiences | 10-15% | - Create and manage static segments - Use segment insights - Build segment queries and filters - Create and manage dynamic segments |
| Manage Leads and Scoring | 10-15% | - Manage lead lifecycle stages - Implement lead scoring rules - Automate lead qualification and distribution - Create and configure lead scoring models |
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing settings and org units - Manage marketing users and teams - Set up marketing configurations - Configure marketing resources and assets |
| Manage Marketing Customers and Contacts | 10-15% | - Manage contact lifecycle and preferences - Create and manage contacts - Import and deduplicate contacts - Create and manage companies |
| Analyze Insights and Manage Events | 10-15% | - Create and manage marketing events - Set up event registration and sessions - Review marketing insights and analytics - Manage event webinars and waitlists |
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