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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Member Management | 20% | - Create and manage loyalty program members - Configure member tiers and benefits - Manage member enrollment and registration - Implement member lifecycle stages |
| Topic 2: Partner Management | 10% | - Manage partner program participation - Configure loyalty partners and relationships - Set up partner earning and redemption rules |
| Topic 3: Loyalty Management Fundamentals | 15% | - Describe the core concepts of loyalty management - Identify key business outcomes loyalty management drives - Explain loyalty program types and structures |
| Topic 4: Analytics and Reporting | 10% | - Monitor loyalty metrics and KPIs - Use Loyalty Management reporting features - Analyze member engagement and program performance |
| Topic 5: Points and Rewards Management | 20% | - Implement point expiration and adjustment rules - Process point transactions (earning, redeeming, adjusting) - Configure reward types and catalogs - Manage loyalty currency (points) operations |
| Topic 6: Loyalty Program Configuration | 25% | - Design tier structures and qualification criteria - Set up loyalty programs, rules, and promotions - Implement program mechanics and journey milestones - Configure earning and redemption rules |
1. Cloud Kicks has tasked its Loyalty Manager consultant with setting up its new Loyalty Management program.
The business requirement is to provide its customer base, who are heavy mobile users with access to member program information.
Using existing capabilities available in Loyalty Management, what should the consultant do to fulfill this business requirement?
A) Configure either Service Cloud or Sales Cloud to establish the customer mobile experience
B) Create and implement a feature-rich Loyalty Member Mobile App
C) Install the Salesforce Loyalty Member Mobile App
D) Enable Experience Cloud and customize the Loyalty Member Portal
2. The Loyalty Administrator for Northern Trail Outfitters (NTO) insider program defines tier groups- Status Tier Group with a Fixed model and period of one year.
The three tier are defined =Silver (base), Golden (next tier), and Platinum (the highest tier) Extend Expiration for this tier group is Qualifying Points Reset Date.
A member joins NTO insider in the Silver tier and, after a year of engagement, gets upgraded to the Gold tier on March 16 2023.
Which date would be the new Expiry date or this member after the tier is upgraded to Gold?
A) December 31, 2023
B) March 16, 2020.
C) March 31 2024
D) December 31, 2024
3. Which Loyalty Management Key Component should be used to quickly aggregate a high volume of data spread across many Loyalty Management objects?
A) Data Processing Engine
B) Decision Table
C) Quick Actions
D) Batch Management
4. A company has recently rolled out a Loyalty Program with three tiers. The lowest tier is Silver, and the highest tier is Platinum. The company decided to offer Platinum members exclusive access to VIP events.
How should an Administrator configure the Loyalty Program for Platinum members?
A) Set up Members "Exclusive Access to VIP Events" as a Loyalty Tier Benefit
B) Set up Members "Exclusive Access to VIP Events" as a Member Promotion
C) Set up Members "Exclusive Access to VIP Events" as a Voucher
D) Set up Members "Exclusive Access to VIP Events" as a Transaction Journal
5. A Loyalty Manager wants to send an SMS to a member's mobile device after the member has made a purchase and their non-qualifying points have been increased.
An integrated solution between Salesforce Loyalty Management and Salesforce Marketing Cloud is proposed to meet this business need.
Which two Salesforce solutions are required to meet the business's needs?
A) Marketing Cloud Mobile Push
B) Marketing Cloud Connect
C) Marketing Cloud MobileConnect
D) Marketing Cloud Personalization
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: B,C |
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