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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

A. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
B. Make sure video has sound
C. Shorten the video length to 20 seconds in order to run on both placements.
D. Select video views objective in order to run on both placements.
E. Select reach objective to optimize delivery.
F. Shorten the video length to 15 seconds in order to run both placements.

Question 2

You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

A. Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
B. Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
C. Views are called click-through attribution.
D. Attribution window is set to 1-day view and 28-day click.

Question 3

What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.

A. Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.
B. Block certain categories in your Ads Manager.
C. Change your core audience's interests to exclude certain content categories.
D. Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.

Question 4

A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You've done your research and came up with two core/saved audiences:
Audience #1
- Age below 20 years
- Interest: fashion and 3 specific high-end fashion brands
- Education: Master Degree Completion and College Completion
Audience #2
- Age below 20 years
- Interest: fashion and 2 specific high-end fashion brands
- Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.

A. Delete Audience #2 and run ads on Audience #1.
B. Merge both audiences and run the campaign only on one audience.
C. Change Audience #1 interests to something different that still appeals to apparel.

Question 5

An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

A. Run retargeting campaigns to people who have made purchased in the past 10 days.
B. Change optimization from custom conversions to value optimization.
C. Delete all remarketing campaigns
D. You should increase attribution window to 7 days.

Solutions: