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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?

A) Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
B) Use the exact filename used for the trigger in the import File Activity
C) Make sure the file is placed on the correct subfolder within the SFTP
D) Make sure the filename has a date stamp to avoid duplication

2. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

A) Ask employees to use personal email addresses instead of corporate email addresses
B) Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
C) Ensure employees have opted in to the test email list or data extension
D) Import employee email addresses into All Subscribers with an "Active status

3. NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

A) Journey Extracts
B) Journey Templates
C) Copy activities
D) Deployment Manager

4. Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers

A) Text
B) Boolean
C) Number
D) Decimal

5. Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers

A) Classifying sends and defining parameters for email sends
B) Creating users and assigning roles which meet their job functions
C) Creating a SMS message and sending a mobile campaign
D) Importing data into contacts using the Data Loader
E) Building the data structure used to store audience information

Solutions: