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Salesforce MC-Con-201 exam : Salesforce Certified Marketing Cloud Next Consultant

MC-Con-201 Exam Simulator
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Platform Setup & Governance13%- Business Units and governance
  • 1. Business Unit requirements
    • 2. Roles and Enhanced CMS Workspaces
      • 3. Content and user governance
        - Domain authentication and authorization
        • 1. Domain authorization
          • 2. Self-service domain authentication
            • 3. Branded and authenticated email delivery
              - Marketing Cloud Next environment setup
              • 1. Data 360 provisioning
                • 2. Permission sets
                  • 3. Core Org Edition requirements
                    • 4. Marketing Data Kit installation
                      Consent13%- Consent management concepts
                      • 1. Consent and compliance requirements
                        • 2. Consent in customer engagement
                          - Consent record management
                          • 1. Creating consent records
                            • 2. Managing and updating consent records
                              - Consent data model
                              • 1. Platform consent objects
                                • 2. Consent preference records
                                  - Consent collection
                                  • 1. Consent banners on marketing landing pages
                                    • 2. Consent banners on external pages
                                      Agentforce & AI Innovation11%- Predictive AI
                                      • 1. Selecting appropriate predictive AI features
                                        - Conversational messaging
                                        • 1. Customer engagement
                                          • 2. Response handling
                                            • 3. Ongoing interactions across messaging channels
                                              - Marketing agents
                                              • 1. Content generation
                                                • 2. Audience segmentation
                                                  • 3. Automated campaign creation
                                                    Analytics & Performance Insights8%- Marketing data and insights
                                                    • 1. Marketing performance insights
                                                      • 2. Surfacing marketing data across Salesforce
                                                        - Reporting and analytics
                                                        • 1. Matching dashboards to reporting requirements
                                                          • 2. Pre-built dashboards
                                                            Data Modeling, Identity Resolution & Segmentation25%- CRM data ingestion and activation
                                                            • 1. Content personalization using CRM data
                                                              • 2. CRM objects and records
                                                                • 3. Actionable Lists
                                                                  • 4. Audience segmentation and activation
                                                                    - Identity Resolution
                                                                    • 1. Linking multiple data sources
                                                                      • 2. Identity Resolution configuration
                                                                        • 3. Unified customer profiles
                                                                          - Consumption and entitlements
                                                                          • 1. Marketing automation consumption
                                                                            • 2. Platform usage optimization
                                                                              • 3. Data 360 consumption-based entitlements
                                                                                - Data 360 data model
                                                                                • 1. Connecting and harmonizing customer data
                                                                                  • 2. Data objects and Data Model Objects
                                                                                    • 3. Customer data activation
                                                                                      Campaign Design, Flow Orchestration & Content30%- Activation templates
                                                                                      • 1. Contact point value selection
                                                                                        • 2. Activation template configuration
                                                                                          - Flow orchestration
                                                                                          • 1. Flow configuration settings
                                                                                            • 2. Automated business processes and messaging
                                                                                              • 3. Flow elements and logic
                                                                                                • 4. Flow types
                                                                                                  • 5. Trigger conditions
                                                                                                    - Personalization
                                                                                                    • 1. AMPscript
                                                                                                      • 2. Content variations
                                                                                                        • 3. Merge fields
                                                                                                          • 4. Handlebars
                                                                                                            • 5. Repeaters
                                                                                                              - Personalized messaging data
                                                                                                              • 1. Selecting appropriate data sources
                                                                                                                • 2. Adding customer data to messaging content
                                                                                                                  - Landing pages
                                                                                                                  • 1. Landing page configuration
                                                                                                                    • 2. Landing page components

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