Salesforce MC-Con-201 exam : Salesforce Certified Marketing Cloud Next Consultant

Exam Code: MC-Con-201
Exam Name: Salesforce Certified Marketing Cloud Next Consultant
Updated: Sep 29, 2026
Q & A: 106 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Campaign Design, Flow Orchestration & Content	30%	- Activation templates 1. Contact point value selection 2. Activation template configuration - Flow orchestration 1. Flow configuration settings 2. Automated business processes and messaging 3. Flow elements and logic 4. Flow types 5. Trigger conditions - Personalization 1. AMPscript 2. Content variations 3. Merge fields 4. Handlebars 5. Repeaters - Personalized messaging data 1. Selecting appropriate data sources 2. Adding customer data to messaging content - Landing pages 1. Landing page configuration 2. Landing page components
Platform Setup & Governance	13%	- Business Units and governance 1. Business Unit requirements 2. Roles and Enhanced CMS Workspaces 3. Content and user governance - Domain authentication and authorization 1. Domain authorization 2. Self-service domain authentication 3. Branded and authenticated email delivery - Marketing Cloud Next environment setup 1. Data 360 provisioning 2. Permission sets 3. Core Org Edition requirements 4. Marketing Data Kit installation
Data Modeling, Identity Resolution & Segmentation	25%	- CRM data ingestion and activation 1. Content personalization using CRM data 2. CRM objects and records 3. Actionable Lists 4. Audience segmentation and activation - Identity Resolution 1. Linking multiple data sources 2. Identity Resolution configuration 3. Unified customer profiles - Consumption and entitlements 1. Marketing automation consumption 2. Platform usage optimization 3. Data 360 consumption-based entitlements - Data 360 data model 1. Connecting and harmonizing customer data 2. Data objects and Data Model Objects 3. Customer data activation
Analytics & Performance Insights	8%	- Marketing data and insights 1. Marketing performance insights 2. Surfacing marketing data across Salesforce - Reporting and analytics 1. Matching dashboards to reporting requirements 2. Pre-built dashboards
Agentforce & AI Innovation	11%	- Predictive AI 1. Selecting appropriate predictive AI features - Conversational messaging 1. Customer engagement 2. Response handling 3. Ongoing interactions across messaging channels - Marketing agents 1. Content generation 2. Audience segmentation 3. Automated campaign creation
Consent	13%	- Consent management concepts 1. Consent and compliance requirements 2. Consent in customer engagement - Consent record management 1. Creating consent records 2. Managing and updating consent records - Consent data model 1. Platform consent objects 2. Consent preference records - Consent collection 1. Consent banners on marketing landing pages 2. Consent banners on external pages

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question #1

A Marketing Cloud Next Consultant observes a spike in Data Services Credits usage in Digital Wallet. The consultant already optimized the number of rows processed by Identity Resolution.
Which other method should the consultant use to reduce credit consumption?

A. Maintain multiple active rulesets per primary Data Model Object (DMO) per data space.
B. Disable "Run jobs automatically" on the identity resolution rule(s).
C. Delete and recreate data streams to remove unused records.

Reveal Solution Discussion 0

Correct Answer: B 🗳️