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Microsoft is dedicated to helping the candidates with their preparation by offering them various tools. There are several learning paths available on the official website, such as:

Learning Path 1

Microsoft offers the course titled “Set up Dynamics 365 Marketing and Configure Advanced Settings.” To complete this training, one needs to have a deep understanding of the navigation in Dynamic 365. Through this learning path, the individuals will be able to gain command of a number of tasks including:

• Setting up and managing Dynamics 365 Marketing
• Reviewing domain authentications, GDPR, and best practices in Dynamics 365 Marketing
• Advanced configuration for Dynamics 365 Marketing

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Skills measured

• Manage customer journeys (10-15%)
• Manage segments and lists (10-15%)
• Create and manage marketing emails (5-10%)
• Configure Dynamics 365 Customer Voice (10-15%)
• Manage events and webinars (10-15%)
• Create and manage marketing forms and pages (10-15%)
• Manage leads, contacts, and accounts (5-10%)
• Configure marketing applications (20-25%)

The Microsoft MB-220 exam covers the following topics:

• Manage Segments and Lists (5-10%)

  Within this subject area, the candidates are tested based on their ability to perform the following tasks: determining a segment type; creating market segments; customizing dynamic segments with the help of a Designer; defining usage scenarios for subscription lists; creating a subscription list; adding a subscription list to a form.

• Manage Leads, Contacts, & Accounts (10-15%)

  Answering the questions from this section, the learners need to be able to create leads; synchronize leads from LinkedIn; create & handle accounts; manage activities; create & handle contacts.

• Configure Dynamics 365 Customer Voice (10-15%)

  The skills tested within this subject area are creating surveys; managing survey responses; and reviewing, testing, and publishing surveys.

• Manage Customer Journeys (10-15%)

  The skills included in this topic are configuring the required options for publishing journeys; checking customer journeys for errors; publishing a customer journey; determining content types necessary for a customer journey; creating a customer journey with the help of a template; implementing actions & targets; implementing flow control for the customer journey.

• Manage Webinars & Events (5-10%)

  This domain includes creating an event team; setting up sessions (external & internal tracks; setting up speakers; customizing webinar options; creating & handling; event forms; handling registration, speakers, waitlists; creating event banners, invitations, social media posts; registering and checking in attendees.

• Create & Manage Marketing Emails (5-10%)

  The skills tested within this area include creating and managing email messages, for example, creating an email message with the help of a template; defining mandatory fields for email messages; adding dynamic content to email messages, and so on.

• Configure Marketing Applications (20-25%)

  The first domain includes such subtopics as configuring organization and management settings; configuring marketing settings; configuring event settings; managing insights.

• Create & Manage Marketing Pages and Forms (10-15%)

  This topic includes the students’ skills in defining the relevant marketing form; identifying form requirements & limitations; creating a marketing form with the help of a template; creating landing pages & forms; etc.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

How to Prepare For MB-220: Microsoft Dynamics 365 Marketing Exam

Preparation Guide for MB-220: Microsoft Dynamics 365 Marketing Exam

Introduction

Microsoft has created a track for IT professionals to get certified in Microsoft Dynamics 365 Marketing . This certification program provides Microsoft 365 Marketing consultants a way to demonstrate their skills. The assessment is based on a rigorous exam using industry standard methodology to determine whether a candidate meets Microsoft's proficiency standards.

According to Microsoft, a Microsoft Certified Professional enables organizations to leverage configuration of marketing applications, manage segments, configure and analyze customer responses.

Certification is evidence of your skills, expertise in those areas in which you like to work. If candidate wants to work on MB-220: Microsoft Dynamics 365 Marketing Exam and prove his knowledge, Certification offered by Microsoft. This Microsoft MB-220 Exam helps a candidate to validates his skills in MB-220: Microsoft Dynamics 365 Marketing Exam Technology.

In this guide, we will cover the MB-220: Microsoft Dynamics 365 Marketing Exam, MB-220: Microsoft Dynamics 365 Marketing Exam Certified professional salary and all aspects of the MB-220: Microsoft Dynamics 365 Marketing Exam Certification.