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IBM DemandTec Sales Mastery Test v1 Sample Questions:

1. What size retailer is applicable for the DemandTec Softlines solution?

A) Annual revenues greater than $5 Billion
B) Annual revenues greater than $50 Million
C) Annual revenues greater than $1 Billion
D) Annual revenues greater than $500 Million

2. DemandTec Strategic Trade Planning optimizes trade promotion spend across accounts, geographies, and ___?

A) Tactics
B) Brands
C) Events
D) Sales teams

3. Which of the following is not part of DemandTec's CPG offering?

A) DemandTec Strategic Trade Planning
B) DemandTec Pricing Optimization
C) DemandTec Strategic Marketing Planning
D) DemandTec Customer Trade Planning

4. Which of the following is not a characteristic of a good DemandTec CP opportunity?

A) Companies not investing heavily in analytics in merchandising and marketing
B) Revenues at least $500 million and trade spend at 15% of revenues
C) Branded Fast Moving Consumer Goods (FMCG) selling through retail channels
D) Key retail customers make up a disproportionate amount of sales

5. The main competitive advantages of DemandTec's CP offerings can be summed up in "three C's". Which of the following is not one of the three C's?

A) Comprehensive
B) Continuous
C) Collaborative
D) Competitive

Solutions: