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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which feature of Excel's Data Analysis Toolpak is used to forecast sales based on variables like price, promotion, or seasonality?

A) Moving averages
B) K-Means clustering
C) Regression analysis
D) Exponential smoothing

2. The best Predictive Analytic tools use which of the following? Select the best answer.

A) Historical Data and Statistical Models
B) Historical Data, Statistical Models and Machine Learning
C) Historical Data and Machine Learning
D) Statistical Models and Machine Learning

3. What does Shrink % measure in inventory management?

A) The percentage of inventory replenished to maintain stock levels.
B) The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
C) The percentage of inventory sold during a specific time period.
D) The percentage of profit generated from promotional activities.

4. Which of the following is the first step in the multivariate clustering process?

A) Identify product demographic affinity profiles
B) Identify store-level demographic profiles
C) Calculate product demand potential
D) Create clusters based on relevancy and opportunity

5. What is the best data source to understand how a Retailer is performing in a Category versus their competitors in the market?

A) Retailer Loyalty Data
B) Syndicated Panel Data
C) Retailer POS Data
D) Syndicated POS Data

Solutions: