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Facebook Certified media buying professional Sample Questions:

1. You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.

A) You should build lookalike audiences from all of the website visitors.
B) You should build similar audiences based on people who have visited the website to the main landing page of the product.
C) You should build lookalike audiences from people who have initiated checkout process and add to cart events.
D) You should build lookalike audiences from people who have made purchases.

2. You've installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.

A) You have to create additional events in order to categorize each blog post.
B) It is not possible to do what your client is requesting.
C) You have to use Facebook pixel parameters in order to categorize each blog post.

3. Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.

A) You should run an accelerated delivery.
B) You should set up a maximum bidding price.
C) You should set up a minimum bidding price.
D) You should run a standard delivery.

4. What is not an action measured through Facebook attribution system?
Choose only ONE best answer.

A) Outbound links
B) Phone call sales conversion
C) POS purchase conversion
D) Third party (Google) link click
E) Link Clicks
F) Mobile app installs

5. What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.

A) You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.
B) You should just launch ads to the current customer base. There is no need to launch ads to new audiences.
C) You should analyze the current customer base so that you can then build a custom audience based on the insights you found.
D) You should analyze the current customer base and fan page in order to launch the campaign in 4 months.

Solutions: