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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Adobe Target fundamentals | 13% | - Explain the fundamental technologies of an Adobe Target implementation - Identify the appropriate Adobe Target usage for a given scenario |
| Topic 2: Adobe Target Administration and Governance | 6% | - Define an ongoing Adobe Target implementation strategy and system governance - Apply the process and best practices to manage users - Describe the administration aspects of the implementation setup |
| Topic 3: Adobe Target and supported touch points | 6% | - Describe server-side delivery implementation - Describe implementation requirements for mobile, email targeting, and APIs - Describe client-side delivery implementation |
| Topic 4: Leverage Adobe Target recommendations | 11% | - Apply the process to configure Target recommendations - Demonstrate an understanding of recommendations, catalogs, and criteria |
| Topic 5: Troubleshooting | 28% | - Troubleshoot Adobe Target Recommendations Errors - Troubleshoot activity setup errors - Understand integration errors - Troubleshoot mbox errors - Troubleshoot Target Request and Response errors |
| Topic 6: Integrating with Adobe Target | 18% | - Describe the integration with Adobe Experience Cloud Audiences - Apply the process to integrate Adobe Target to Adobe Experience Manager - Describe integration with Adobe Experience Cloud Solutions and Adobe Experience Platform solutions - Apply the process to integrate Adobe Target with Adobe Analytics (A4T) |
| Topic 7: Architect, design and implement Adobe Target | 18% | - Describe the implementation of Adobe Target in Native Mobile Apps - Evaluate and design an Adobe Target implementation - Select the correct Target Request implementation (Global, Order Confirm, Hybrid) |
1. A Healthcare company wants to develop personalized experiences based on the age and location of the visitor. The Optimization Lead wants to use JSON to pass these parameters into Adobe Target. This requires additional targeting/context information to be passed into Adobe Target.
Which JavaScript function should be used to pass parameters to the auto-created global Target request (mbox)?
A) adobe.target.getOffers()
B) adobe.target.triggerView()
C) targetPageParams()
D) registerExtension
2. Which Target request type is best for reducing latency and improving speed?
A) Global Request
B) Batch Request
C) Hybrid Request
D) Order Confirmation Request
3. The optimization team is using Profile parameters and Profile Scripts and is struggling to validate their values.
Which method should the architect recommend?
A) Add mboxDebug=1 to the page URL to output logs and Target request (mbox) details.
B) Use the mboxTrace debugging tool to debug Profile Scripts.
C) Use console.log statements in profile scripts to output values to the browser.
D) Execute scripts as javascript in the browser console before saving as Profile Scripts.
4. A client wishes to increase content velocity and reuse by utilizing content created in Adobe Experience Manager (AEM) within Adobe Target Automated Personalization activities.
What should the architect recommend?
A) Use the Adobe Target createOffer API to pass JSON Offers to Adobe Target.
B) Embed Experience Manager HTML directly into Target offers.
C) Use AEM Content Fragments as Adobe Target Offers.
D) Use AEM Experience Fragments as Adobe Target Offers.
5. Which data can be leveraged by integrating Adobe Experience Platform (AEP) with Adobe Target? (Select two)
A) Real-time events from AEP Event Gateway
B) Custom segments via APIs
C) Centralized user profiles from AEP
D) Behavioral data from mboxes
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: A,C |
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